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Political Correctness in Advertising: Killing Creativity Faster Than Your Aunt's Gluten-Free Casser

  • Writer: George Chorevas
    George Chorevas
  • Apr 6, 2023
  • 2 min read

Political correctness has been a hot potato for years, with some people arguing that it promotes sensitivity and inclusivity while others claim it's the Grim Reaper of creativity and humor. In the world of advertising, it's like Godzilla vs. Kong, with many saying that it has killed entertainment in ads.


Political correctness means avoiding language or actions that might be offensive or exclusionary to particular groups of people. That's a noble goal, but some argue that it has turned ads into a bland wasteland of sameness. Advertisers are playing it safe, fearing that if they go wild, someone might be offended, and they'll be roasted on Twitter.


Another argument is that political correctness has killed creativity and humor. The best ads are the ones that push boundaries and leave you thinking, "WTF did I just watch?" But these are also the ads that are most likely to offend someone. So, advertisers are stuck with the same old clichés and tropes, instead of trying something new and daring.


The biggest issue with political correctness in advertising is that it's a minefield. What one person finds amusing, another might find insulting, and it's tough to know where to draw the line. So, many advertisers play it safe and avoid anything that could be potentially troublesome. Boring!


What's the solution to bringing entertainment back to advertising? Advertisers need to take a more sophisticated approach to political correctness. They need to understand the issues and concerns of different groups of people and find ways to represent them respectfully and tastefully. They also need to focus on storytelling, and creating ads that are engaging and meaningful.


In conclusion, political correctness may have had a dampening effect on entertainment in advertising, but it doesn't have to be the end of the road. Advertisers need to take a risk, think outside the box, and create ads that are both amusing and sensitive. It's time to bring the fun back to advertising and leave the boring old ads in the past!

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