Blast from the past! Turning Flossing Into a Fun and Exciting Activity for Kids

Flossing is an important part of maintaining good dental hygiene, but it can be a challenging task for kids. However, with the Floss dance, parents can encourage their children to floss their teeth regularly by turning it into a fun and exciting activity. The Backpack Kid leverages the popularity of the floss dance, to make flossing more enjoyable for kids.

The strategy behind the Floss dance is to incorporate the flossing movement into a dance routine. Kids love to dance, and by turning flossing into a fun dance routine, they are more likely to see it as an exciting activity rather than a chore. The Backpack Kid's signature move, the floss, involves swinging one's arms and hips in opposite directions, which is similar to the motion used for flossing teeth. This makes the Backpack Kid the perfect influencer for this campaign, as he can teach kids how to floss in a fun and engaging way.

Social media platforms like TikTok and Instagram have made dancing popular among youth, and the Backpack Kid Activation method takes advantage of this trend. By encouraging kids to share their flossing dance routines on social media, parents can create a sense of community and make flossing more fun. Kids love to show off their moves, and this social media element adds an extra layer of excitement to the campaign.

Another key element in the success of the Floss dance is the popular video game, Fortnite. The game has millions of players worldwide, many of whom are kids.

Parents can incorporate the flossing movement into their kids' Fortnite routines, by challenging them to floss their teeth before or after a game. This gamification of flossing can motivate kids to keep up with their dental hygiene routine, while also making it more enjoyable.

The Floss dance also allows parents to use the game to connect with their kids and bond over a shared interest.

Kudos to John Str. agency team in Canada for shaking the world!

Examples like the Kiki dance have shown the power of social media and its ability to make activities fun and exciting for kids. The Kiki dance, which involves dancing alongside a moving car to Drake's hit song "In My Feelings," went viral in 2018 and had kids dancing everywhere. The Backpack Kid Activation method uses a similar approach to make flossing a popular activity among kids, and with the added element of Fortnite, it has the potential to be even more successful.

In conclusion, the Backpack Kid Activation method is an innovative and effective way to make flossing a fun and exciting activity for kids. By incorporating the flossing movement into a dance routine and leveraging the power of social media and Fortnite, parents can encourage their kids to floss their teeth regularly. With the popularity of the floss dance and the huge success of Fortnite, this campaign has the potential to make a real difference in the dental hygiene habits of kids all over the world.